We always want to be ahead of time, now is the time to look forward into 2022 and pinch your brand design agency and get your product’s packaging design retouch with these new set trends for the upcoming year.
We examine the bubbling pot of current package design trends to forecast what will emerge in the market this year. As another difficult year of the epidemic comes to a close, it’s clear that customers want sweetness and brightness in their everyday items.
Mischievous figures that make you grin, tranquil hues, and nostalgic design trends that harken back to simpler times; are just a few of the elements that are beginning to play out in 2022’s packaging design trends.
The new psychedelic period of the 1960s —
Several design styles are so sacrosanct that they never go out of style, and 1960s psychedelia is one of them. The modern perspective on the return of ’60s psychedelia reminds us of a period of free love, peace, and happiness, all of which we can’t deny we need more of as we travel deeper into the epidemic. Your brand design agency would love it if you bring this idea to them.
Distorted fonts, groovy type waves, and bright and loud colors contrasted against modern items help these ’60s-inspired package designs stand out and leave us with a sense of peace and love, boy.
Text-centric design that is eccentric —
People frequently forget that design is a complex art form in and of itself, which is highlighted in this article. All traces of photography and graphics are removed to make way for eye-catching fonts, which are frequently paired with contrasting colors to give the design a jolt of vitality. This movement challenges common perceptions about typefaces, in which the font is viewed as a work of art rather than a tool for reading.
Finding peace in packing —
The year 2022 remains a challenging moment in the globe, making the package design trend of finding tranquillity ideally timed and precisely the peace we need in our homes right now. Muted and complementary hues provide that initial breath of relief, while simple language and minimum fonts provide uncomplicated readability.
The popularity of the relaxing phenomena ASMR has even found its way into package design, with glossy smooth or purposefully textured container surfaces adding another degree of tranquillity in packaging.
Faux 3D design —
This unique faux 3D graphic illustration gives this package design trend a refined and contemporary edge. Playing with depth and illusion is a sure-fire technique to encourage customers to stop and stare, almost practically bursting out at you and demanding their attention.
Because faux 3D is such a difficult effect to achieve, it tells the consumer that you’re on the cutting edge of trends and technology, which translates to ‘this product is worth the money—it’s a perfect design idea for high-end tech items.
Color mists that are mesmerizing —
Sprayed misted color pops add a splash of color to plain white packaging. Color mists, perhaps made famous by graphic designer Tessa Forrest, have swept over the Instagram design world, probably due to its relaxing impact that stops you in your tracks mid-scroll.
This design effect is so captivating and enigmatic that it’s difficult to imagine how a designer might make it, but a combination of over-blurring and adding noise to a color pop in Photoshop could just do the trick.
The Combo Of Minimal And Maximal —
When the interior of a jacket is as lovely as the outside shell, you know it’s exceptional. The same may be said for packaging design. It’s such a joy to open your basic box to see a maximalist and wonderfully constructed inside. Simplistic and basic logos are carried through from the outside-in, revealing vivid colors and maximalist images, leaving customers happy and with your company at the forefront of their minds.
Raw elements that are perfectly flawed —
Earthy uneven textures remind customers where firms source their materials, which is essential for brands that want to emphasize their eco-friendly ethos and tap into consumers’ concerns about the climate catastrophe. As each industry shifts to favor businesses with sustainability at the heart of their offering, ethical and biodegradable packaging is only one of the many things you can do as a company to demonstrate your commitment to your sustainable posture.
Off-white, repurposed textured fabrics can make a lovely backdrop for printed ink, providing a subtle color distortion.
Color stacking through cut and paste —
Collage continues to be a popular type of design, with this year every brand design agency emphasizing geometry and color layering. The shredded raw edges of paper allude to recyclable resources, which is useful for appealing to the eco-conscious clientele.
Collage is still highly popular in the independent sector, and applying it in your packaging design lets you connect with that specific high-earning creative demographic.